The Pepsi and Burger King brands decided to join forces to generate a successful campaign against their main competitors Coca-Cola and McDonald’s, the campaign is called #Refuseniks, and is based primarily on welcoming people who were not accepted in the casting of competing brands for being too “common” as explained by one of the participants of the campaign video.
Today September 27th is Google’s anniversary, 20 years being the most used digital platform worldwide, in today’s article, we will talk about its process and tell a series of curiosities that surely you did not know.
The successful idea developed under the name Bios Incompletas is one of the most powerful works of Leo Burnett Costa Rica, as it shows how by working together, the people can make themselves heard.
The commercial was made by Leo Burnett Chicago for Always, a brand of Procter & Gamble (P&G), which has been exemplary and very successful, so much so that it won at Cannes Lions and took home the 2015 Emmy Award as the best commercial of the year.
If you still don’t know the benefits of digital advertising, we tell you the most important advantages it offers and why you should use it for your company. and why you should use it for your company.
The world’s most famous instant messaging application, WhatsApp, has already created a business version. Read how it works and what benefits it can bring to your company.
Digital marketing is defined as the set of tactics and advertising strategies executed on the Internet with the use of digital tools, which seek specific objectives related to the needs of brands and their customers.
Nowadays, with the amazing movement that technology has had in this digital era, brand strategies rely on social media influencers, but, does a social media influencer really beat a good story? Check out the full article!
It’s time to evolve and grow with the change, concepts that coworking offers you, but don’t worry, today we will tell you what this new trend is about and the advantages it offers to great entrepreneurs.
Those who are passionate about the world of advertising, innovation and creativity are the ones who promote the differential factor thanks to learning, the hunger to create and the desire to surprise and impact with everything they do.
