LEVERAGE TECHNOLOGY AND DIGITAL MARKETING TO GET CLOSER TO YOUR CONSUMERS

Nowadays, and even more so in this era of preventive isolation, digital marketing has become the best ally of brands and businesses that refuse to give up.

It should be noted that digital marketing never rests, new ideas are always appearing that force companies to evolve if they do not want to be left behind their competition.

We start from the premise that no two strategies are the same, each business must adapt the knowledge of digital marketing to their needs and objectives marked. There are several techniques that can be used by the majority, especially those that focus on user experience and segmentation, but the result will not be the same for all companies.

It is important to emphasize that the focus today is the user. If we do not know everything about them, we will not be able to adjust our strategies to continue to be their reference so that they do not go to the competition to invest their time and money.

With this in mind, here are the main pillars to keep in mind with digital marketing to promote and strengthen your relationship with the user through experience and new technologies.

VOICE SEARCH AS A NEW BEHAVIOR PATTERN

For some time now, people have been talking about the increase in voice searches and the need for companies to catch up in terms of SEO so as not to be left behind. In this regard, the most common focus is on creating content that relates specific phrases that are commonly used in everyday life to facilitate searches.

MAKE SURE TO OFFER MORE PERSONALIZATION

Nowadays, users can contact brands directly through social networks to let them know that their products are ideal or that they have had negative experiences and want them to solve their problems. This contact between the two parties must be fluid at all times, so that companies know in detail what their market demands in order to offer novelties that meet their needs.

USE VIDEOS AS AN ADVERTISING HOOK

The importance of video is growing exponentially and brands cannot leave it aside if they want to make their investment profitable. It is worth noting that YouTube has more than 2 billion active users and more than one billion hours of video are played daily.

If you are just starting your business, or you already have a sufficient volume of customers, maybe it’s time to take action. Take advantage of your product portfolio, create video tutorials teaching how to use them, make videos answering the questions your customers ask you and why not, try to get a customer to record an interview where they tell you why they decided to work with you.