TOP 5 KEY MARKETING TIPS FOR ENTREPRENEURS
Entrepreneurship is by no means an easy task, but if you have a strategic ally, such as digital marketing, it will surely pay off! Today we want to show you a top 5 of keys that you must take into account when taking your business idea to the digital world. Join us!
When you start to create a business model, the first thing that comes to your mind is what is the best way to attract customers that will make your business grow. That’s fine, every successful business can be measured in the amount of sales, but to achieve this we need to execute strategic actions and many of them have to do with digital marketing.
You have to have a lot of time, effort and why not, make use of the experience of others to shorten the road to success of your company. As part of these tips we share with you a top 5 that will help you get your project on track.
Define your Buyer Persona:
This is the first thing you should consider before creating a marketing plan. It is useless to put together a business idea without first knowing who your Buyer Persona will be.
Many entrepreneurs believe that it is better to target an unlimited audience, because that way they will have greater brand exposure. However, the more segmented the audience of your business is, the more loyal customers you will get. The success of your brand does not depend on the number of consumers, but rather on customer loyalty, and how willing they are to recommend you.
Establish the differential value of your proposal:
Once you have a good understanding of who your Buyer Persona is and how your potential customers behave, the next marketing tip is to study the reason why they will decide to buy from you and not from others.
Sometimes the reason why customers decide to stay with you is not for a tangible cause, i.e. a price, a promotion, etc.
Focus on the benefits to your customers, not the features of your product:
We understand that as an entrepreneur and business owner you want to see results now and for that you make an effort to promote your company by explaining all that your wonderful product can do, its features, etc. However, our advice is not to focus on the features of your product or service.
Determine a budget for your campaigns and action plans:
There is no doubt that this is a tip you should have on your list as soon as you start executing your plan. It is understood that an entrepreneur, when starting out, has a tight budget and has to do a lot of work in order to achieve his goals without overspending. Our recommendation in relation to this point is that you set clear objectives, this will give you an idea of how much you can spend when you start your business.
Use content to connect with customers:
Generating useful content for users and customers is a way of branding, without allocating a high budget. With the benefits of inbound marketing and content marketing, many companies have decided to include it in their strategy, however, it is still observed that some do not apply correctly the use of content.