Today, in times of pandemic is when digital marketing becomes the best option to take your business idea to success. But that’s not all, because every day platforms evolve and new channels are created where you must be present with your brand.

Now, it is worth noting that to lead your market and stand out from your competition, you must always be one step ahead, this can be achieved by being aware of trends in the digital field, because let’s remember that the web and everything that has to do with virtual procedures, today are the best ally of all kinds of brands.

So, what should you keep in mind, what are those platforms and digital trends to which you can not be indifferent?


With more than 800 million monthly active users interacting within the app for an average of 45 minutes per day. Tik Tok is the network that today is leading the digital world.

This app where users generate creative content in just 15 seconds, which is what the social network allows, is a great opportunity to connect with your consumers through short, high-impact videos.  Many personal brands are already immersed in this world, however, commercial brands still do not dare.

A recommendation: if you are a brand and want to connect with your audience through this social network, the ideal is to generate fun content that provides value to your consumers to avoid being invasive.


This format had a great growth in content generation this year… Spotify reported more than 500 thousand podcasts on its platform last year. Can you imagine how many it reports right now?

Many personal brands are already making podcasts on their YouTube channels and sharing them on different social networks as part of content marketing.

This type of content opens up many possibilities for commercial brands to interact with their consumers, as it has the advantage of being listened to while you attend to another matter, without the need to look at the screen, today users are performing different tasks.


This is a trend that in the midst of the pandemic has been increasingly popular. Day after day, the number of purchases through social channels is increasing. Shopping on social networks through “shoppable posts” offers consumers ease and speed when making a transaction, allowing brands to reduce shopping time and improve the user experience.


Video content is a strong trend. Brands are realizing the value of this type of marketing and the benefits it offers.

  • 90% of customers say that product videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 79% of users acknowledge that they have decided to purchase software or an application after watching a video.

Data taken from the web portal: Social Gest

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