HOW TO LEVERAGE TIK TOK TO POSITION YOUR BRAND

The TikTok ecosystem is becoming increasingly brand-friendly. For example, previously it was not possible to include a link in the user’s biography, nor was it possible to run advertising campaigns. This turned the platform into a place where you could only work on branding and business visibility, without being able to be more functional for customer acquisition. In Sepa Publicidad we are passionate about the digital world, and for that reason, we want to teach you how to get the most out of Tik Tok to position your brand.

Optimize your profile: Once you register your company’s account on TikTok, it is time to optimize the entire profile. As in any other social network, you need to take care of the home page, add a photo/image according to the communication line of your company, design an attractive biography with a hashtag of your brand, include the link to your business website and also the link to your other social networks such as Instagram or YouTube.

Make strategic content according to your brand: Remember that TikTok is based on user generated content, so you must get your community involved with your brand in such a way that they are able to generate their own content related to your product or service. Keep in mind that with this social network it is not enough for your audience to be just a passive recipient of information, as can happen with other types of networks.

Never forget the hashtags: On the one hand, it is advisable to create your own hashtag for your brand, and if your market is international, this hashtag could be in English, preferably. This way, if you design a challenge, you could ask your employees to be the first users to carry out that challenge and upload it to the platform, using a hashtag that allows you to identify that specific challenge and that, at the same time, serves to link all the people who begin to publish content related to that same challenge.

At Sepa Publicidad we make your brand fly!