Fortunately for the industry, digital marketing is a very broad field that is constantly being renewed. For this reason, it is essential to keep abreast of trends and developments. Today, we tell you what you should keep in mind for 2021.

So, in order to create effective strategies and develop the most original content ideas, here are the top digital marketing trends that will be the protagonists next year:

Social commerce

It refers to buying products directly through publications or ads on social networks; it is not necessary to leave the site or application. These shoppable social media posts aren’t exactly new per se, but since Instagram Checkout launched in 2019, they’re getting more and more attention.

Direct messaging.

In an attempt to get more personal with customers, brands are taking the conversation to DM. As a means of streamlining customer service and aiding sales, direct messaging is becoming one of the hottest digital marketing trends of 2021.

Through messaging apps like WhatsApp, Viber and Facebook Messenger, or through private messages on social networks like Twitter or Instagram, brands are creating stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking to friends.

Micro influencers

Micro influencer is a term we are seeing more and more of lately. It refers to medium-sized influencer marketers with narrower niches, popular enough to be influential, still in touch with their followers and not overloaded with sponsorship offers.

In addition to being more affordable, micro influencers often have a better engagement rate than more popular influencers.

Opinion analysis.

Also known as social listening. This is the practice of analyzing users’ reactions to a product or service usually offered on social networks or websites. Opinion analysis generally involves data collection tools and algorithms to search for online responses to your brand and evaluate them. Again, this is not a new digital marketing trend, but new technology is making it more popular than ever. Advances in natural language processing allow computers to understand the meanings behind what humans say online, including slang and emoji.

Programmatic advertising

As with sentiment analysis, don’t send a human to do a robot’s job. Artificial intelligence and machine learning algorithms are designed to make the job easier, and that includes optimizing your online ad campaigns.

Ad placement, media buying, performance tracking and customer targeting can all be managed by software. Not only do the results tend to be better, but outsourcing these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

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